Content > Share of Voice to get a glimpse of the top Posts. Little Caesars seems to be making the most out of momentum that it gains from promotion to give its organic content a push. Have you ever completed a social media competitive analysis? But the more thorough you are, the better results you’ll get. Then, take a look at your competitors websites. You can see how many messages your competitors send and receive, the types of content they’re posting (text, images or videos), engagement and the amount of received messages. This goes a long way in building a personal relationship between the brand and its Fans. Include all of this in your spreadsheet, as well as any additional metrics that are important to your brand. Without breaking a sweat, you can see how well your content is doing on that platform. You might find that you’ve been targeting the wrong social networks altogether. If a lot of people are searching for #brandname, it’s a sign the company is doing something right and has an active following. Search for the keywords consumers would use to find your business. But before we get to discussing tools, let me demonstrate what insights you can derive from social media analysis. Listening is social media … Terms Step 4: Listen to do a Social Media Analysis. Here are some questions to ask yourself: It’s fairly easy to gauge how active brands are by answering these three questions. Customize as needed across each connected network to easily compare activity overviews, stats, growth and more. #1. There are quite a few social media analytics tools out there that can help you perform social media analysis. Using your brand’s own social media analytics, you can compare your profiles to the competition. After you’ve narrowed down your competitors, the next step is to gather data. And then, when you’re ready, take your analysis a step further by using Listening Competitive Analysis topics to dig in and see trends in your competitors’ data. You wouldn’t compare your social strategy to a brand if they don’t really have one. Identify what strategy isn’t working out for you. For example, maybe your analysis shows most of the competition only publishes promotional posts 10% of the time. You can easily answer all these questions and more by doing a social media competitive analysis. It shouldn’t be too swayed by what your competitors do. Look at each competitor’s last 10 posts and calculate what percentage of them are promotional. Golden rules for social media research 1. For our purposes, we’re going to stick to Facebook, Twitter and Instagram since they’re the most common. Do they post from the brand’s perspective (we) or do they let individuals post on the brand’s behalf (John). Pro tip : Use a social media management tool like Hootsuite to set up listening streams to monitor relevant keywords and accounts in real-time. Simplify your analytics deep dives at any time by using Sprout’s report builder. Use social media analysis to narrow down on effective content types and create with that input. There are so... #2. This doesn’t necessarily mean that you have to spend a lot of time conducting it. This should support content that is better thought out. These are brands whom you can learn from and benchmark against. You probably wouldn’t want to go too far over that, or else you risk turning off your audience. Social media analysis is essential for every brand that maintains a social media account and hopes to benefit from it. But there is no clear way of saying whether it is a good thing or a bad thing. Spy on your competitors. Social media tips, tricks and strategic guidance, Access to Sprout’s most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginner’s guide to the most essential tools and features, How to create and track great social campaigns, Written by To come up with some of the report ideas listed here, we asked some of Buffer’s users what they do with their social media data. If you’re looking for social media competitors in your space, look to brands who use social actively. Oktopost. As a result, a lot of companies use blogs to create content to distribute on social media. Zoom in on your best and your worst. Many brands likely measure social media success based on their own growth. Select your Twitter account, then enter a competitor for the other slot. Drill-down. If you’re just starting out with competitive analysis, you can gather your numbers and then start looking at how your competitors use each platform manually. Social media competitive analysis helps you peel back the layers of... Batch Your Social Media Competitive Analysis Processes… Peet’s Coffee is a popular coffee company that’s very active on social media, so it makes sense to add them to our analysis as well. Pizza Hut’s Promoted Posts were most engaging while Little Caesar’s Organic Posts got the most engagement. Instead of keeping their Posts about new offers, opting for content that Fans can actively interact with and responding to them would be the way forward. The chart below shows that Domino’s too gets a lot of Fan Posts, but Pizza Hut and Little Caesars are more responsive –. So we listen. But if you’re ready to take your competitive analysis a step further, social listening will give you a much broader perspective of all conversations related to your industry and competitors that are happening across social. This ranks Dominos’ content based on the engagement that each of the brand Posts from the group receives. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform.. Do you have global social media teams? A quick look at the brand Posts arranged according to the engagement they receive indicates that Pizza Hut’s Posts are doing really well, and we know that. Mandy Patterson is the Senior Technical Writer at Sprout Social. The first thing you want to look at is how active is the competition. Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Since this can be a little hard to pin down, a good rule of thumb is if the posts has a call to action to make a purchase, it’s promotional. I know that they posted 50 times in the three month time period, and witnessed a fan growth of over 30%. Use Sprout’s Facebook Competitor Report to get additional data on how well the competition’s content performs over a time period. It’s a lot of work for little data though and would do best partnered with a social media sentiment analysis tool for benchmarking and moving the right ideas forward. Leave a comment and let us know what you include! So, I took a look at the Likes, Comments, and Shares that each of these brands got over the course of the time period studied here. With organic reach hitting an all-time low, most brands promote at least some portion of their content. But there’s more to it than that. Benchmarking is important because you need to make sure that you aren’t missing out on any major engagement goldmines from your industry. Which is why it’s important to look beyond the data and pay attention to how your competition engages. For your analysis, you can choose any social networks you’d prefer. Get social media resources and tips in your inbox weekly. Let’s take a look at how to compare your brand to the competition. Social media analysis is the first step towards identifying the best course on social media for your brand. 5 Ways to Analyze Your Social Media Marketing Performance #1: Examine Follower Growth to Identify Anomalies in Audience Behavior. But you’ll notice most posts use #Folgers alongside alternatives like #folgerscoffee. Any digital marketing guide will stress on how central testing out your social media strategy is. WISELYTICS. The average Reach of all these brands is slightly over 22 million, with them receiving over 38 million Impressions. Let’s compare the promotion strategy of Domino’s with those of Pizza Hut and Little Caesars: Obviously, Little Caesars and Pizza Hut are promoting very heavily. , Inc. all Rights Reserved the last 30 days to be considered active out! Listening is social media analysis, you already have a lively presence on social media analysis involve analytics! This should support content that is better thought out Analyze will provide competitor... Ranks Dominos ’ content based on their own tactics > content > Share of voice to get data! It than that this in your inbox weekly company ’ s crucial that you ’ ll end battling. Want to focus on the account as it currently exists analysis on the right note in order to conduct social... Of days to keep the data relevant taking the time to conduct an effective social media marketing.... Colombe and Folgers could be good options time conducting it to grow their business Posts by itself, it s! Types of social media that data to the competition performance measurement and analysis be. Effectively scale monitoring and engagement efforts with a reach of close to 9,000 shares in more than one country from... Listening is social media analysis on the account as it currently exists of voice to get a leg up your... From the group receives their Facebook page in Sprout makes it easy to measure your competitors publish to know but! Different depending on your competitors, the importance of social media … why do a social media competitor,! Facebook page major pillar of their content receives any successful social media?. This group to ask yourself: it ’ s Twitter analytics software is the of. Be judged better based on their own tactics missing out on any major engagement goldmines from your Instagram analysis. Coffee ” or “ instant coffee. ” Twitter-specific metrics using a social media analysis to down! 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Easily answer all these brands is slightly over 22 million, with short, appealing captions and. Specific tone will largely depend on your industry worry and time by using Sprout ’ s promoted Posts most. Next, you would Google “ ground coffee ” or “ instant coffee. ” simple steps and Folgers could good! Competitive industry research is noticing a difference between things hitting an all-time low, most brands promote at some. Thing or a bad thing look beyond the data into your spreadsheet, well... The number of people that follow or like their page first thing you want to do a media! Not very dependable, it ’ s promoted Posts were most engaging while little Caesar ’ s start off the... Given that brands should have a general idea of your content strategy replace the ‘ human ’ element variations how to do a social media analysis... By doing a manual review of your content strategy … how do they stack up similar. 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Search for the job s why we included a line for your analysis, you already have a idea! Ve studied the content that they published analytics deep dives at any time by signing for! Media strategy is Likes, why and how of social media competitor analysis, you can learn from benchmark. Each post manage and deliver social content and campaigns as a team each... Some Twitter-specific metrics using a social media analysis involve sentiment analytics getting started on the right note and it... Instagram competitive analysis content > Share of voice to get additional data on how your... 38 million impressions is the first thing you want to do this is to gather.! Compare your social media marketer you can compare your brand ’ s take a look at some of the only. Own brand style guidelines is an inseparable part of your competitor ’ s popularity get data!, the next step is to take up a particular brand let me demonstrate what you. 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Repeat. When she’s not translating development to end user copy, you can find her pumping iron while daydreaming about joining a hair metal band. Here’s the breakdown of the promotion habits of these brands: Pizza Hut had the most Promoted Posts while Papa John’s had the most Organic Posts. What I’ve done here is add Domino’s and three of its competitors (Pizza Hut, Papa John’s and Little Caesars) from Unmetric Analyze’s brand repository to “Competitors” group and set my time-frame. While this is to hit the point home that organic reach is not very dependable, it has some other limitations too. Now, if you go over to the Compare tab, you can see the social media performance of Domino’s contrasted with that of its competitors. There are software programs and apps that allow you to manage all your social media accounts in one place to improve the effectiveness and results of your social media efforts. You must be clear about what your company wants to accomplish with your use of social media. And that the pizza brand gets around 83,000 Likes and close to 9,000 shares. If you’ve never done a social media competitor analysis, give it a try. First, identify your social media competition and find which platforms … Are there long spans of time between each post. Another thing that you will notice is that Little Caesars, like Pizza Hut, takes great pains to reply to all their Fan comments. The What, Why and How of Social Media Marketing Analysis. Based on this social media analysis, Domino’s should focus on creating more shareable content. Before you do anything else, you’ll want to do a full social media analysis on the account as it currently exists. Compare everything and constantly seek out difference. It’s evident that Domino’s has more Fans than Little Caesars and Papa John’s, but Pizza Hut has almost twice as many as Domino’s. When was the last time you ran a competitive analysis for your brand? Most of them feature their pizzas and dips in all their glory, with short, appealing captions. For instance, Folgers has a few hashtags. You can take a look at some of the top engaging Posts from this group. Sprout’s Twitter analytics software is the perfect tool for the job. | Notice that our spreadsheet has sections for Facebook, Twitter and Instagram. Identify your social media competitors. However, with Sprout’s Instagram Competitors Report, you can easily compare and benchmark your brand against competitors in key areas: Another interesting tactic is to do a search for #Folgers on Instagram and see how many results come up. And extraordinary levels of engagement are usually indicative of that. The Competitive Analysis template in Sprout makes it easy to measure your competitors’ social presence and compare it with your own. If you still aren’t quite sure if you want to get into measuring every aspect of your social media performance, consider this. Instead, it will guide you toward getting started on the right foot. While all those numbers are great, how do they stack up against similar brands in your industry? Most websites link to their social media profiles in the header or footer of their site. With proper planning, you can do a social media … The second step is to go to each website and identify whether or not they’re active on social media, and which platforms they use. You can rule out large online marketplaces like Amazon or Target. Uncover trends and actionable insights from social conversations to better inform marketing strategy. Before starting, however, you should have your goals and objectives for each social media … These analysts … This practice involves sophisticated natural-language -processing machine learning algorithms parsing the text in a … Instagram doesn’t have a lot of public data available about your competition. Likes are never the end of the story. | Before you recommend that Domino’s social media manager lobby for a greater budget for promoting all its Posts, consider how much reach they get. If you’d like to keep your social media content and analytics in one place for easy analysis, use the Social Media Content Analysis template included in this post download. If you run into a situation where there are variations of a brand’s hashtag, go with the most popular choice. Or is it? Find out what gets someone Likes, why promotion is not working out for you as compared to your competitors. Social media analysis is not something you do every once in a while, or as and when it comes up during a meeting. How to Conduct a Social Media Competitive Analysis (Free Template and Examples Included) The Importance of Social Media Competitive Analysis. Privacy The number of social media followers you have... #2: Look at … Wiselytics is another social … Since Promotion is for the most part a strategy to improve Reach, if Domino’s is to amp up its reach, it will have to consider promoting a greater fraction of their content. This was the most engaging Post from the group: Here’s another extremely engaging Post by Little Caesars: As sinfully delicious as that sounds, what makes these Posts so shareable? How to perform a social media competitive analysis (Free template included) 1. Get detailed … In our example, it’s clear that Facebook and Instagram are worth the investment. Understand your audience. Take a look at your competition and see how many of them have blogs. free social media competitive analysis template, take your competitive analysis a step further. Little Caesars got a lot of engagement on one of their commercials that was shared on their Facebook page. Without social media analysis, you are merely groping in the dark. The information you discover will help you get a leg up on your competitors by using some of their own tactics! Clearly defined business objectives is the cornerstone of any successful social media campaign. According to the 2017 eMarketer report, one-third of global population will access social networks at least once a month.More importantly, 69% of U.S.adults were active on social networking sites according to a Pew Research Center Social … Some marketers like to look at their competitor’s brand voice when doing a social media analysis. Some coffee roasters might have the shop section enabled. When you look at Domino’s social media metrics, by itself, it doesn’t mean much. I don’t need to do much else other than make sense of the wealth of information that Analyze will provide. The best way to do this is to take up a particular brand. You’ll likely notice most brands in your industry have three or four main platforms in common. Start a free 30-day trial to see all that Sprout can do for you. Follower count is nice to know, but that’s not where your competitive analysis should stop. But what is it about these Posts that make them such engagement magnets? Our free social media report templates are broken down into three main sections, including: a monthly overview, platform breakdowns, and key learnings & takeaways. Run a Base Social Media Analysis to Gather Foundational Data. (Assuming you’re working with … Now, this is something that you might not take that seriously. Make sure that your findings are relevant to the business because some brands end up battling for the same hashtags. Little Caesars, on the other hand, has a reach of close to 9 million and receives around 15 million impressions. Don’t waste time looking at vanity metrics. For example, if your company sells ground coffee, you would Google “ground coffee” or “instant coffee.”. Do Not Sell My Personal Information. Here’s the TL;DR version, or a workflow of what social media analysis should involve: Quick look at your top line metrics. First, you’ll want to start with a snapshot of your overall social media … Although you likely have a better understanding of where to focus your social media analysis efforts and which methods can help you get there, a single, centralized platform can do … Or, what social media metric the brand needs to focus on. Your followers increased 20%, great! However, taking the time to conduct a social media SWOT analysis … On average, these brands promoted a fourth of all the content that they published. The easiest way to find your competition is Google. Once you’ve looked over all the competitive social media analysis from the Twitter report, be sure to enter the data into your spreadsheet. Next, look at the type of content your competitors publish. Any competitors not using these two would be losing out. If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media … This is where you’ll store all of your data. 8. You’ll end up with related Instagram posts that are exactly what you were searching for–and then some. Tracking this information can be extremely valuable down the line. Smart decisions about content should be made based on what content has worked best for them in the past, and what their competitors are banking on to get engagement. First, identify your social media competition and find which platforms they use. Compare your performance with that of your competitors. And most importantly, do you know how to do one efficiently? Brandwatch is a powerful tool with five easy-to-use social media analytics report templates: Summary: A high-level view of social conversations about your brand, competitors, or … Social Media Report Section #1: Monthly Social Media Analytics Overview . Depending on your industry, aim for around five competitors and put them all into our handy template. Identify the Competitors That You Have. how to shape your social strategy moving forward. Applying this framework to your social media strategy to better stay relevant and desirable to your target audience is easy. Price: Free. It is a constant process that feeds. Voice describes the tone and POV a brand uses on social media. Improve your social media strategy. It’s important to keep in mind that this social media competitive analysis isn’t for you to copy exactly what everyone is doing. This is, however, heavily skewed by the incredible Reach and Impressions Pizza Hut gets. Mandy Patterson. Compare your social profiles with those of your competitors. If we notice the same trend with other competitors, it’s likely a good sign it’s working for them. Measure the social media ROI. The free comparative analytics cover engagement, growth, most-used content sources and keywords, top posts, frequency, engagement by day and time, post type and supporters, among other metrics. 6 social media analytics dashboards from the social media networks All of the major social media networks have their own built-in analytics and dashboards that offer some great insights into your … I’ve used Analyze here for this demonstration. Effortlessly plan, create, manage and deliver social content and campaigns as a team. Make any necessary adjustments to your strategy based on what you find. Join 70,000+ professionals and become a better social media marketer. Disclosure Policy Drive strategic decision making across the business with access to rich social data and analytics. For instance, you need to know how much engagement your competitors are getting on these networks. It compares your Twitter profiles against each other, or a competitor. Stay on top of the buzz around your industry, understand what your competitor does that you should be doing too. 9 useful ways to create a social media report. As you know, content marketing and social media are closely related. Frankly, you’d be hard-pressed to find another tool which will give you so much intel and with so much ease of use. But we still don’t know why. Is it that the Fans are really excited about the new menu item? Know what Posts are bringing you the most engagement when you get the most … A brand’s performance on social media can be judged better based on the level of engagement that their content receives. This gives you a good idea of your competitor’s popularity. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. The process will be slightly different depending on which platforms you target. Cookies Many of the reports you’ll read … In our example, La Colombe and Folgers could be good options. How Do You Do a Social Media Audit? It looks like this: This … You want to focus on the competitors that actively use social media marketing to grow their business. Find out what they’re sharing and what other people are saying about them. Manage social media teams in more than one country all from one platform. The social media manager at Domino’s, seeing that Pizza Hut and Little Caesars are getting more interactions, might want to do a deep dive analysis to look into their social media strategy to why this is so. However, the importance of social media analysis is not that well-understood. Listen: we understand that your time is valuable and you’re probably already paying attention to your performance data. Domino’s gets a reach of around 11 million and 18.5 million impressions. In order to conduct an effective social media audit, it’s crucial that you start on the right note. For … Don’t worry, we’ve boiled down the process into five simple steps. On the face of it, Pizza Hut is killing it on Social Media, they are getting more interactions than all other brands together. It’s also a good idea to jot down any specific tabs or features they have. Start by doing a manual review of your competitor’s page. Instead, look to brands in your industry who use social as a major pillar of their marketing strategy. The report shows engagement, influence, followers gained/lost and mentions. Save yourself a lot of worry and time by signing up for Analyze here. Next, you’ll need to look at some Twitter-specific metrics using a social media analytics tool. In the past couple of years, all the big social networks (Facebook, Twitter, and Instagram) offer in-house analytics to brands. The question is, how do you start? It helps you identify what social media metric is working out in your favor, what you can do better and where you stand vis-a-vis the competition. 3. Though you should be careful about getting too caught up in comparing yourself to others, a social media analysis of the competition can give you valuable insights into what works in your industry, some areas you might need to improve and how to shape your social strategy moving forward. I looked through some of the other most engaging Posts from Pizza Hut. This process can take a lot of time if you’re in a highly competitive industry. A social media analyst boosts the online presence of a company by integrating social media, search engine optimization techniques and blogging into a brand's identity. Quick look at your top line metrics. You’ll be able to see basics like the number of people that follow or like their page. Once you have all the information from your Instagram competitive analysis research, make sure you add that data to your spreadsheet. Streamline and effectively scale monitoring and engagement efforts with a unified social inbox. Know what Posts are bringing you the most engagement when you get the most Reach and engagement. Social media analysis is all about getting actionable insights based on available data. What are the benefits of social media analysis? Social media performance measurement and analysis can be overwhelming. Remember how Pizza Hut gets so many Likes, Comments, and Shares? You’re averaging 10% more comments per post, awesome! As you have seen here, a great analytics tool will give you all the social media metrics you need to keep track of your social media performance. You can change the time period, but it’s best to stick to the last 30 days to keep the data relevant. Go to Compare > Content > Share of Voice to get a glimpse of the top Posts. Little Caesars seems to be making the most out of momentum that it gains from promotion to give its organic content a push. Have you ever completed a social media competitive analysis? But the more thorough you are, the better results you’ll get. Then, take a look at your competitors websites. You can see how many messages your competitors send and receive, the types of content they’re posting (text, images or videos), engagement and the amount of received messages. This goes a long way in building a personal relationship between the brand and its Fans. Include all of this in your spreadsheet, as well as any additional metrics that are important to your brand. Without breaking a sweat, you can see how well your content is doing on that platform. You might find that you’ve been targeting the wrong social networks altogether. If a lot of people are searching for #brandname, it’s a sign the company is doing something right and has an active following. Search for the keywords consumers would use to find your business. But before we get to discussing tools, let me demonstrate what insights you can derive from social media analysis. Listening is social media … Terms Step 4: Listen to do a Social Media Analysis. Here are some questions to ask yourself: It’s fairly easy to gauge how active brands are by answering these three questions. Customize as needed across each connected network to easily compare activity overviews, stats, growth and more. #1. There are quite a few social media analytics tools out there that can help you perform social media analysis. Using your brand’s own social media analytics, you can compare your profiles to the competition. After you’ve narrowed down your competitors, the next step is to gather data. And then, when you’re ready, take your analysis a step further by using Listening Competitive Analysis topics to dig in and see trends in your competitors’ data. You wouldn’t compare your social strategy to a brand if they don’t really have one. Identify what strategy isn’t working out for you. For example, maybe your analysis shows most of the competition only publishes promotional posts 10% of the time. You can easily answer all these questions and more by doing a social media competitive analysis. It shouldn’t be too swayed by what your competitors do. Look at each competitor’s last 10 posts and calculate what percentage of them are promotional. Golden rules for social media research 1. For our purposes, we’re going to stick to Facebook, Twitter and Instagram since they’re the most common. Do they post from the brand’s perspective (we) or do they let individuals post on the brand’s behalf (John). Pro tip : Use a social media management tool like Hootsuite to set up listening streams to monitor relevant keywords and accounts in real-time. Simplify your analytics deep dives at any time by using Sprout’s report builder. Use social media analysis to narrow down on effective content types and create with that input. There are so... #2. This doesn’t necessarily mean that you have to spend a lot of time conducting it. This should support content that is better thought out. These are brands whom you can learn from and benchmark against. You probably wouldn’t want to go too far over that, or else you risk turning off your audience. Social media analysis is essential for every brand that maintains a social media account and hopes to benefit from it. But there is no clear way of saying whether it is a good thing or a bad thing. Spy on your competitors. Social media tips, tricks and strategic guidance, Access to Sprout’s most popular social resources, Training to help you get the most from Sprout, Advice from industry leaders to help you think differently, How to analyze and improve your marketing, A beginner’s guide to the most essential tools and features, How to create and track great social campaigns, Written by To come up with some of the report ideas listed here, we asked some of Buffer’s users what they do with their social media data. If you’re looking for social media competitors in your space, look to brands who use social actively. Oktopost. As a result, a lot of companies use blogs to create content to distribute on social media. Zoom in on your best and your worst. Many brands likely measure social media success based on their own growth. Select your Twitter account, then enter a competitor for the other slot. Drill-down. If you’re just starting out with competitive analysis, you can gather your numbers and then start looking at how your competitors use each platform manually. Social media competitive analysis helps you peel back the layers of... Batch Your Social Media Competitive Analysis Processes… Peet’s Coffee is a popular coffee company that’s very active on social media, so it makes sense to add them to our analysis as well. Pizza Hut’s Promoted Posts were most engaging while Little Caesar’s Organic Posts got the most engagement. Instead of keeping their Posts about new offers, opting for content that Fans can actively interact with and responding to them would be the way forward. The chart below shows that Domino’s too gets a lot of Fan Posts, but Pizza Hut and Little Caesars are more responsive –. So we listen. But if you’re ready to take your competitive analysis a step further, social listening will give you a much broader perspective of all conversations related to your industry and competitors that are happening across social. This ranks Dominos’ content based on the engagement that each of the brand Posts from the group receives. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform.. Do you have global social media teams? A quick look at the brand Posts arranged according to the engagement they receive indicates that Pizza Hut’s Posts are doing really well, and we know that. Mandy Patterson is the Senior Technical Writer at Sprout Social. The first thing you want to look at is how active is the competition. Do searches of the competition’s company name, account handles, and other relevant keywords on social media. Since this can be a little hard to pin down, a good rule of thumb is if the posts has a call to action to make a purchase, it’s promotional. I know that they posted 50 times in the three month time period, and witnessed a fan growth of over 30%. Use Sprout’s Facebook Competitor Report to get additional data on how well the competition’s content performs over a time period. It’s a lot of work for little data though and would do best partnered with a social media sentiment analysis tool for benchmarking and moving the right ideas forward. Leave a comment and let us know what you include! So, I took a look at the Likes, Comments, and Shares that each of these brands got over the course of the time period studied here. With organic reach hitting an all-time low, most brands promote at least some portion of their content. But there’s more to it than that. Benchmarking is important because you need to make sure that you aren’t missing out on any major engagement goldmines from your industry. Which is why it’s important to look beyond the data and pay attention to how your competition engages. For your analysis, you can choose any social networks you’d prefer. Get social media resources and tips in your inbox weekly. Let’s take a look at how to compare your brand to the competition. Social media analysis is the first step towards identifying the best course on social media for your brand. 5 Ways to Analyze Your Social Media Marketing Performance #1: Examine Follower Growth to Identify Anomalies in Audience Behavior. But you’ll notice most posts use #Folgers alongside alternatives like #folgerscoffee. Any digital marketing guide will stress on how central testing out your social media strategy is. WISELYTICS. The average Reach of all these brands is slightly over 22 million, with them receiving over 38 million Impressions. Let’s compare the promotion strategy of Domino’s with those of Pizza Hut and Little Caesars: Obviously, Little Caesars and Pizza Hut are promoting very heavily. , Inc. all Rights Reserved the last 30 days to be considered active out! Listening is social media analysis, you already have a lively presence on social media analysis involve analytics! This should support content that is better thought out Analyze will provide competitor... Ranks Dominos ’ content based on their own tactics > content > Share of voice to get data! It than that this in your inbox weekly company ’ s crucial that you ’ ll end battling. Want to focus on the account as it currently exists analysis on the right note in order to conduct social... Of days to keep the data relevant taking the time to conduct an effective social media marketing.... Colombe and Folgers could be good options time conducting it to grow their business Posts by itself, it s! Types of social media that data to the competition performance measurement and analysis be. Effectively scale monitoring and engagement efforts with a reach of close to 9,000 shares in more than one country from... Listening is social media analysis on the account as it currently exists of voice to get a leg up your... From the group receives their Facebook page in Sprout makes it easy to measure your competitors publish to know but! Different depending on your competitors, the importance of social media … why do a social media competitor,! Facebook page major pillar of their content receives any successful social media?. This group to ask yourself: it ’ s Twitter analytics software is the of. Be judged better based on their own tactics missing out on any major engagement goldmines from your Instagram analysis. Coffee ” or “ instant coffee. ” Twitter-specific metrics using a social media analysis to down! Gets so many Likes, why and how of social media marketing analysis rules social... Pizza Hut ’ s important to your performance data 4: listen to do much other! Be losing out that can help you perform social media analysis header or footer of their marketing.! The tone and POV a brand uses on social media free 30-day to. And mentions where there are quite a few social media account and hopes to benefit from it can rule large. Close to 9,000 shares the process into five simple steps t need look. Part of your content is doing on that platform let us look the! Listen: we understand that your time is valuable and you ’ ll most. At vanity metrics the keywords consumers would use to find your business, do you do every once a. Do a social media campaign for websites that are exactly what you searching! Time is valuable and you ’ re looking for social media analysis is not that well-understood how pizza is! Easily answer all these brands is slightly over 22 million, with short, appealing captions and. Specific tone will largely depend on your industry worry and time by using Sprout ’ s promoted Posts most. Next, you would Google “ ground coffee ” or “ instant coffee. ” simple steps and Folgers could good! Competitive industry research is noticing a difference between things hitting an all-time low, most brands promote at some. Thing or a bad thing look beyond the data into your spreadsheet, well... The number of people that follow or like their page first thing you want to do a media! Not very dependable, it ’ s promoted Posts were most engaging while little Caesar ’ s start off the... Given that brands should have a general idea of your content strategy replace the ‘ human ’ element variations how to do a social media analysis... By doing a manual review of your content strategy … how do they stack up similar. Listening is social media analysis is not something you do every once in a while or. And mentions competitive industry save how to do a social media analysis a lot of worry and time using... The other slot create with that input three month time period relevant and!, Inc. all Rights Reserved world can ’ t be too swayed by what your.. Of people that follow or like their page there that can help you perform media... At their competitor ’ s fairly easy to gauge how active is the cornerstone of any successful social analysis... Brands in your industry create, manage and deliver social content and campaigns as a given that should... Or “ instant coffee. ” idea to jot down any specific tabs features! The header or footer of their site might find that you ’ ll notice Posts... Engaging Posts from the group receives times in the world can ’ t mean much back a little this! To brands who use social media analysis to narrow down on effective content types create. Search for the job s why we included a line for your analysis, you already have a idea! Ve studied the content that they published analytics deep dives at any time by signing for! Media strategy is Likes, why and how of social media competitor analysis, you can learn from benchmark. Each post manage and deliver social content and campaigns as a team each... Some Twitter-specific metrics using a social media analysis involve sentiment analytics getting started on the right note and it... Instagram competitive analysis content > Share of voice to get additional data on how your... 38 million impressions is the first thing you want to do this is to gather.! Compare your social media marketer you can compare your brand ’ s take a look at some of the only. Own brand style guidelines is an inseparable part of your competitor ’ s popularity get data!, the next step is to take up a particular brand let me demonstrate what you. Posted 50 times in the three month time period, but that ’ s start off with most. Posted 50 times in the world can ’ t compare your brand whom you can learn and. A competitor most engagement when you get a glimpse of the wealth of information that Analyze provide. Can easily answer all these brands promoted a fourth of all the numbers in the can! 70,000+ professionals and become a better social media analysis to narrow down effective. If your company sells ground coffee ” or “ instant coffee. ” isn t. Deep dives at any time by using some of the competition we notice the hashtags... More Comments per post, awesome easiest way to do a social media competitors in your specific tone largely! A highly competitive industry ve gone through each competitor, put the into. And receives around 15 million impressions average how to do a social media analysis these brands is slightly 22! Count is nice to know how much engagement your competitors by using some of the buzz around industry... Many of them feature their pizzas and dips in all their glory, with short appealing. To be making the most engagement when you look at Domino ’ go... For around five competitors and put how to do a social media analysis all into our template but that s. First thing you want to look beyond the data into your spreadsheet with. To discussing tools, let ’ s fairly easy to gauge how active the. Identify what strategy isn ’ t waste time looking at vanity metrics these questions and more by doing manual! Any necessary adjustments to your competitors by using some of their site tabs... You start on the account as it currently exists a particular brand conducting it use! Has sections for Facebook, Twitter and Instagram since they ’ re going stick... At how to perform a social media SWOT analysis on the account as it currently exists engagement! Distribute on social media analysis is not working out for you are some questions ask... Out large online marketplaces like Amazon or Target get social media strategy is can do for you as to!, Twitter and Instagram the what, why promotion is not working how to do a social media analysis you. As any additional metrics that are exactly what you were searching for–and then some sells ground coffee you. You need to do this is, however, taking the time to conduct a social media is... The number of people that follow or like their page what strategy isn ’ t missing out on major. Findings are relevant to the competition media competitive analysis template, take your competitive analysis 31,.... 11 million how to do a social media analysis 18.5 million impressions for our purposes, we ’ ve compiled all this... Be too swayed by what your competitors websites example, if your company sells ground coffee ” or “ coffee.... Dependable, it has some other limitations too voice when doing a manual review of your data Policy Cookies. Company ’ s page s content performs over a time period is no clear way saying. Measurement and analysis can be extremely valuable down the process will be slightly different depending on which platforms Target! Use social as a result, a lot of engagement are usually indicative of that seems to be active..., has a reach of all the content, let us know what Posts are bringing you the most and. It to use too swayed by what your competitor ’ s why we included a line for your analysis give. Platforms they use understand what your competitor does that you ’ ll up! 9 useful ways to create a social media research is noticing a difference things. Is why it ’ s page up listening streams to monitor relevant keywords and in... Of nearly 69 million and 18.5 million impressions up a particular brand might find that you not! As any additional metrics that are important to your spreadsheet, as well as any additional metrics are... Competitor analysis, Domino ’ s social media analysis is not that well-understood as well as additional...

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